I wrote a couple of Amazon reviews after a long hiatus. I used to love that I was a top 500 reviewer, although that's a particularly meaningless vain title. Now I'm only top 1,000, as I've slid to rank 790. I always found interesting the reviews that people like versus the reviews that people do not like. If I write about religion, I get dozens of "helpful" votes. If I write about science fiction, I get virtually universal "not helpful". I went ahead and told Amazon that they could list my "true name", which means that any negative thing I've said is now associated with a real, live person.
I figure, though, that I'd rather be positive or negative in earnest, and not anonymously. If I were setting up this weblog again, I might use my real name rather than Gurdonark.