I believe that the fruitcake is in the finest winter holiday tradition. I love that thousands upon thousands of homes acquire a fruitcake for the holiday, although most folks don't particularly care for the taste of fruitcake. I don't know why it seems cool to me that as a matter of tradition, people buy a fruitcake, when they enjoy, say, a Snickers bar better. But once in a while, it seems to me to be worthwhile to key into a tradition. I am a big fan of taking disparate traditions like pieces of cast-off material, and then quilting them together. So I am intrigued that this fruitcake tradition is so strong.
I find myself in a curious position, though. I would send a fruitcake as a gift myself, without hesitation or remorse (although, in point of fact, I rarely, if ever, do). But when I myself go to the Collin Street Bakery, I tend to get the cookies with the M & M candies where the chocolate chips are supposed to be located.
After all, it's one thing to love Christmas traditions, but a good cookie is another thing altogether.